National: How Do We Get Them To Re-Enlist?
From Reuters newswire, Tuesday, November 29:
Army aims to coax back former troops
WASHINGTON (Reuters) - The U.S. Army, fresh off missing its latest annual recruiting goal, has launched an unprecedented effort to coax former troops to sign up again for active-duty military service, officials said on Tuesday.
Oh come on, don't they know there's a war going on? And they're trying to "coax" guys into re-enlisting for active duty with images like the one above? Look at that drill instructor, he looks like a maniac. Who's going to sign up again for that?
You're never going to sell them on coming back with that kind of approach. These guys were in the service, they remember what it was like. You're going to have to offer them more than an opportunity to skip basic training. Now how about something like this?
Yeah! Now you're talking. Two thumbs, WAY up! Of course, I'm not suggesting you actually deliver this to guys who re-enlist(way too expensive, and you'd have to hire Chippendale's for the female G.I.s) I'm just suggesting that the Pentagon use this kind of imagery in its ads, instead of the maniac drill instructor. After they re-enlist, they learn that there's no naked girls bringing them breakfast in bed; it's just that maniac drill instructor again. They won't be that disappointed, really; they know how the Pentagon works.